The number of industry stats that get published every week is truly remarkable, but two in particular released in the last few weeks really made me sit up and take notice: Smartphone and tablet sales are continuing to grow as…
As marketing and communications professionals, we often spend so much time thinking about what the big message is we are trying to communicate to our audience, we forget about the impact the tiniest interaction can have. Living in South Australia…
Earlier this week, the South Australian Government lifted the lid on a new brand for the state created in collaboration with international branding firm, Kato Partners, and Adelaide creative agency kwp! To say the reaction was mixed would be disingenuous.…
Now marketing automation if you haven’t heard, is the new black. Or at the very least, it’s going to be huge this year and for years to come. If you haven’t come across it before, it allows you to automate…
Wow – it’s been over 3 months since my last post which, if you’ve ever heard me talk about social media best practice , is definitely a case of do as I say, not as I do. The truth is,…