Well Marketing Week is over for another year and despite my earlier missives, I thoroughly enjoyed and learned plenty from the sessions I attended. Michae Ebeid (@mikeebeid), Malcolm Auld (@MADmarketing) and Jenny Williams (@ideagarden) were thought-provoking and entertaining with their…
Why marketers need to sell
You’ve probably heard the old adage that everyone in an organisation from the mailroom to the boardroom is in some way or shape is a marketer, but what about sales? Is everyone also a salesperson, or in fact, do marketers…
Requiem for the Adelaide club scene circa 2006.
I originally wrote this article in 2006 for Tranzfusion (now threedworld.com.au) when the Adelaide club scene was going through considerable turmoil and was losing ground to a re-emerging rock scene. It managed to stir some controversy when it was first…
More Marketing Week Fail
Following on from my post last week, it seems I am not alone in my ambivalence towards Marketing Week’s handling of social media. Seems that I wasn’t the only one who noticed how poorly Marketing Week was handling it’s own…
Be like Drama
If you really want to get noticed in your market, you need to do something different. Don’t follow the competition. Make your own rules. Think outside the box. Deliver over and above what your customers exepct. Do something no one else in…