Well Marketing Week is over for another year and despite my earlier missives, I thoroughly enjoyed and learned plenty from the sessions I attended.
Michae Ebeid (@mikeebeid), Malcolm Auld (@MADmarketing) and Jenny Williams (@ideagarden) were thought-provoking and entertaining with their presentations. Malcolm in particular surprised me with his insight and intelligence despite being a Liverpool supporter.
Entries from August 28th, 2009
Marketing Week Recap
August 28th, 2009 · 1 Comment · Uncategorized
Tags:Adelaide United·AMI·Ideagarden·Jenny Williams·Malcolm Auld·Marketing Week·Michael Ebeid·Via Media
Why marketers need to sell
August 27th, 2009 · No Comments · Marketing
You’ve probably heard the old adage that everyone in an organisation from the mailroom to the boardroom is in some way or shape is a marketer, but what about sales? Is everyone also a salesperson, or in fact, do marketers also need to be salespeople?
As a marketer, I’ve always hated the generalisation that marketing equals [...]
Requiem for the Adelaide club scene circa 2006.
August 25th, 2009 · No Comments · Music
I originally wrote this article in 2006 for Tranzfusion (now threedworld.com.au) when the Adelaide club scene was going through considerable turmoil and was losing ground to a re-emerging rock scene. It managed to stir some controversy when it was first published, and since I now have a shiny new blog to call my own, I [...]
More Marketing Week Fail
August 25th, 2009 · No Comments · Uncategorized
Following on from my post last week, it seems I am not alone in my ambivalence towards Marketing Week’s handling of social media.
Seems that I wasn’t the only one who noticed how poorly Marketing Week was handling it’s own social media campaign with no Twitter presence (hello, @marketingweek ??) and a lonely WP blog entry.
Be like Drama
August 22nd, 2009 · 1 Comment · Marketing
If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny [...]
Marketing Week Fail
August 20th, 2009 · 2 Comments · Uncategorized
I was browsing through the Marketing Week program earlier today and was shocked to discover a distinct lack of sessions with a social media focus.
Instead there still seems to be a lot of “Introduction to digital/mobile/etc.” that while still serving a fundamental purpose, are so 2006…(or is that 2005). It’s a pretty sad indictment of [...]
My most played song
August 18th, 2009 · 2 Comments · Parenthood
Nine months ago this would’ve been a contest with the likes of Depeche Mode, The Ramones, New Order, NiN, Led Zeppelin, AC/DC, Infusion, John Digweed, Pryda, Sebastien Leger, etc. battling for position in my iTunes collection.
These days while Infusion and AC/DC are still well up there, the song that gets played (and sung) the most [...]
Kyle, Jackie O and the battle for commercial radio’s soul
August 13th, 2009 · 2 Comments · Uncategorized
The return of Kyle and Jackie O’s morning show on 2DayFM, to me, embodies everything that’s wrong with commercial radio.
Like many around the country (if the thousands of comments on news sites are any indication), I was shocked and appalled by the incident that left a 14 year old girl and her mother victims of [...]
Is Twitter now only for the hardcore?
August 12th, 2009 · 1 Comment · Social Media
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters of Twitter may be getting too high.
Where in the early days, or even 6 months ago, it was easy to connect and engage with people you respected and position yourself as a [...]
Tags:Facebook·Mitch Joel·twitter