If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny Drama and order a Welch’s Grape Soda.
Be like Drama
August 22nd, 2009 § 1 comment
About Me
I'm a digital strategist and social media consultant living in Adelaide, Australia. These are some of my thoughts on the changing media landscape and what organisations need to do to adapt. I also record a regular podcast "Communication Junction" with Sarah Thomas and Jason Neave. You can find that here.
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