I was browsing through the Marketing Week program earlier today and was shocked to discover a distinct lack of sessions with a social media focus.
Instead there still seems to be a lot of “Introduction to digital/mobile/etc.” that while still serving a fundamental purpose, are so 2006…(or is that 2005). It’s a pretty sad indictment of Adelaide marketers that as an industry, we still need to be convinced about the basics before we can get into the juicy, topical stuff. More to the point, could it be a case that most marketers are still struggling to come to grips with the seismic changes of the web as a ‘pull, not push’ medium let along making their heads spin with talk of tweets, groups, communities, etc.?
Despite this overlook and the associated rant, I’m still looking forward to Marketing Week as always and very excited about the sessions I’ve booked in for: The ABC New Media Story and Direct marketing in a digital world. And if I can I’m also keen on hearing Jenny Williams and Phillip Smith from Ideagarden on the Friday. I missed Jenny the last few times she’s been in town and from all reports, it was well and truly my loss.
P.S. Look out for the Square Holes novelty gift in the Marketing Week attendees satchel. Squirt, squirt!
I agree, its a real shame there isn’t more social media content, especially when there’s definately a growing appetite for it from more and more companies here…I guess there’s always next year.
True…but with the rate that the SM space is evolving, I only hope the AMI can keep up lest we have a “Twitter, what’s that all about?” session next year?