I was browsing through the Marketing Week program earlier today and was shocked to discover a distinct lack of sessions with a social media focus.
Instead there still seems to be a lot of “Introduction to digital/mobile/etc.” that while still serving a fundamental purpose, are so 2006…(or is that 2005). It’s a pretty sad indictment of Adelaide marketers that as an industry, we still need to be convinced about the basics before we can get into the juicy, topical stuff. » Read the rest of this entry «
Nine months ago this would’ve been a contest with the likes of Depeche Mode, The Ramones, New Order, NiN, Led Zeppelin, AC/DC, Infusion, John Digweed, Pryda, Sebastien Leger, etc. battling for position in my iTunes collection.
These days while Infusion and AC/DC are still well up there, the song that gets played (and sung) the most in my house is by an orange muppet named Ollie on Nick Jr. My 8 month old can’t get enough of it, especially the ‘Days of the Week’ song.
Every time it comes on, he freezes and stares at the screen with the most adorable face as we sing and clap along every morning as a family (weekends only, for me).
The return of Kyle and Jackie O’s morning show on 2DayFM, to me, embodies everything that’s wrong with commercial radio.
Like many around the country (if the thousands of comments on news sites are any indication), I was shocked and appalled by the incident that left a 14 year old girl and her mother victims of what amounts to nothing more than commercial exploitation at the hands of a no-talent hack like Kyle Sandilands. I applauded Ten’s decision to dump him as a judge on Australian Idol, but was skeptical about Austereo’s suspension of the Kyle and Jackie O show, “pending review,” they said.
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters of Twitter may be getting too high.
Where in the early days, or even 6 months ago, it was easy to connect and engage with people you respected and position yourself as a thought leader, the sheer volume of content and number of users has made it extremely hard for newbies to get noticed. Case in point: tired of my endless preaching about the virtues of Tweeting, several of my friends signed up only for them to retreat back to the relative safety of Facebook within weeks simply because they didn’t know where to start.
While Twitter’s recent makeover and official 101 guides, etc, are useful starting point the fact that they are even necessary means that the learning curve might have potentially got too steep for most new and occasional users to bother spending the time figuring out.
I'm a digital strategist and social media consultant living in Adelaide, Australia. These are some of my thoughts on the changing media landscape and what organisations need to do to adapt. I also record a regular podcast "Communication Junction" with Sarah Thomas and Jason Neave. You can find that here.
