Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Entries from September 27th, 2009
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC
Ditch the pitch, start the conversation
September 24th, 2009 · No Comments · Digital Strategy, Social Media
Digital Media published an article recently written by B&T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social networks.
This was in contrast to their peers in India and China who were more likely to have their opinions of a brand improved [...]
Tags:B&T·conversation·customers·Digital Media·engagement·friends·interaction·Social Media
VB Raw
September 21st, 2009 · No Comments · Uncategorized
I was recently invited through inthemix.com.au to take part in a seeding trial for a secret new beer. After answering some pretty straightforward questions, I was told I would soon be receiving a six-pack of said secret beer. Last week, the six-pack arrived and the secret was revealed: VB Raw.
Infusion – All Night Sun Light Review
September 19th, 2009 · No Comments · Music
Before The Presets, Klaxons, Galvatrons, Boys Noize, etc. there was Infusion.
Although it’s been out for a few months now, I really wanted to post something about All Night Sun Light simply because it’s brilliant. In the last 2 months or so, it has been on constant rotation both on my iPhone and in my car.
I [...]
Tags:All Night Sun Light·electro·Infusion·itunes·reviews·synth pop
Listen to your fans, not your critics: another lesson from Heroes
September 7th, 2009 · No Comments · Marketing
Watching re-runs of first season episodes of Heroes, I was reminded of how much more engaging these earlier episodes are in comparison to the last two seasons.
As a kid who grew up immersed in comic book mythology, the arrival of Heroes was like a wet dream. Although by no means perfect, season one was an [...]
Tags:Battlestar Galactica·critics·Dexter·Entourage·fans·Heroes·Supernatural·TV
Social media making Gen Y more narcissistic
September 3rd, 2009 · No Comments · Social Media
Found this great stat on Mashable that supports what I’ve suspected for awhile.
In a study conducted by SDSU and Youth Pulse among college students, a majority 57% agree that their generations use of social networking sites is for self-promotion, narcissism and attention seeking.
Tags:Gen Y·Mashable·personal branding·Social Media·Youth Pulse