Whenever I speak to businesses about social media and why they should be doing it, I inevitably bring up the concept of sharing.
When it comes to the social web, sharing can indeed imply caring.
Social media has changed how content gets distributed yet the majority of businesses I come across are not yet taking advantage of this. While they are creating great content that could potentially position them as thought leaders, not many people actually ever get to see it. The problem is that the only place you can find it or expect to hear about it is on their website.
To get around this problem and start leveraging the power of social media to get your content out there, Chris Brogan suggests that the next time you are about to publish something, ask yourself the question “how does this share?”.
The bottom-line: the easier you can make it for your customer’s to share your content, the more likely they are to do it, especially when it’s good. And the more they share, the more likely it is that you’re doing something right.
P.S. Feel free to share this and hit the ‘tweet’ button in the top right 😉