If you’re like me, come Monday morning, you’re often wondering where the weekend went. When you throw kids and a minimum amount of ‘couch time’ into the equation, you can easily wind up not accomplishing a helluva lot. The problem gets compounded…
Bum shuffle
One of the best things about being a dad is watching my son discover all the cool, new things he is able to do. Increasingly aware of what’s around him, he’s become determined to get from A to B, whether…
8 Guiding Principles of Digital Strategy
At the Digital Marketing and Media Summit 2009, EURO RSCG’s Paul Hutchins and Sony Australia’s Michelle Hall revealed the guiding principles they abided to when developing and implementing Sony’s “The Quantum Code” promotion. Make new technology relevant Apply the KISS…
Really simple test of home page effectiveness
Not sure how well your home page is performing? There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is nonetheless a simple and effective…