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Notes on Digital Strategy & Social Media

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Making the most of the weekend

If you’re like me, come Monday morning, you’re often wondering where the weekend went. When you throw kids and a minimum amount of ‘couch time’ into the equation, you can easily wind up not accomplishing a helluva lot. The problem gets compounded…

By Mal | November 24, 2009 | Parenthood | No Comments |
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Bum shuffle

One of the best things about being a dad is watching my son discover all the cool, new things he is able to do. Increasingly aware of what’s around him, he’s become determined to get from A to B, whether…

By Mal | November 22, 2009 | Parenthood | 3 Comments |
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8 Guiding Principles of Digital Strategy

At the Digital Marketing and Media Summit 2009, EURO RSCG’s Paul Hutchins and Sony Australia’s Michelle Hall revealed the guiding principles they abided to when developing and implementing Sony’s “The Quantum Code” promotion. Make new technology relevant Apply the KISS…

By Mal | November 18, 2009 | Digital Strategy | 2 Comments |
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Really simple test of home page effectiveness

Not sure how well your home page is performing? There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is nonetheless a simple and effective…

By Mal | November 10, 2009 | Digital Strategy | No Comments |
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10 Things Social Media Can’t Do

Amid the endless pronouncements about social media — often shortened to “social” these days by consultants trying to sound like they know what they are talking about — is the reality that social media is not a solution, or a…

By Mal | November 2, 2009 | Social Media | 1 Comment |
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