If you’re like me, come Monday morning, you’re often wondering where the weekend went. When you throw kids and a minimum amount of ‘couch time’ into the equation, you can easily wind up not accomplishing a helluva lot.
The problem gets compounded when there a things around the house that you really need to do such as installing [...]
Entries from November 24th, 2009
Making the most of the weekend
November 24th, 2009 · No Comments · Parenthood
Tags:baby proofing·Digital Dads·Parenthood·productivity·PS3·weekends
Bum shuffle
November 22nd, 2009 · 1 Comment · Parenthood
One of the best things about being a dad is watching my son discover all the cool, new things he is able to do.
Increasingly aware of what’s around him, he’s become determined to get from A to B, whether it means climbing over mum and dad to get to the remotes or making a break [...]
8 Guiding Principles of Digital Strategy
November 18th, 2009 · 2 Comments · Digital Strategy
At the Digital Marketing and Media Summit 2009, EURO RSCG’s Paul Hutchins and Sony Australia’s Michelle Hall revealed the guiding principles they abided to when developing and implementing Sony’s “The Quantum Code” promotion.
Make new technology relevant
Apply the KISS principle
Plan, plan and then plan some more
Be prepared to adapt and update on the fly
It’s not just [...]
Tags:digital marketing·Digital Strategy·DMMS09·EURO RSCG·guiding principles·Sony
Really simple test of home page effectiveness
November 10th, 2009 · No Comments · Digital Strategy
Not sure how well your home page is performing?
There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is nonetheless a simple and effective way to assess if your website’s home page is hitting the mark.
Call someone with no prior [...]
Tags:copywriting·design·home page·Malcolm Auld·Marketing Week·surveys·websites