Amidst the chaos leading up to the holiday break, I thought I’d sneak in this quick post.
Aside from spending time with family and friends (not to mention spoiling my son rotten), one thing I’m really looking forward to these holidays is settling in for some R&R to rejuvenate, consolidate and build on my thinking for 2010 by catching up on some reading.
Call me old-fashioned, but while blogs and podcasts are an integral part of my daily life, there’s still no better way to really wrap your head around a topic than reading a book. To that end, here are a few I’m looking forward to sinking my teeth in these holidays:
- Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk
No one is more passionate about what they do than Gary Vee. He’s the guy who turned his passion for wine into a multi-million dollar enterprise by harnessing the power of social media and engaging his community.
- Socialnomics: How social media transforms the way we live and do business by Erik Qualman
Picked this up a few months back. Erik Qualman is the guy behind the Social Media Revolution video set to the tune of Fat Boy Slim’s Right Here Right Now. That video has gone on to be a staple of my presentations so I have high hopes for his books.
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik
Google’s Analytics Evangelist’s latest book on why in this new age of marketing, it’s not enough to have a gut feeling about your customers. The web has given us access to so much data and knowledge about our customers. We need to figure out how to use it.
- Outliers: The Story of Success by Malcolm Gladwell
One that slipped through the cracks. I’m a huge fan of Malcolm Gladwell and I’ve been hanging out to read this for awhile. Mitch Joel calls him a rock star, and you won’t get any arguments from me.
- The Cluetrain Manifesto: 10th Anniversary Edition
Another one that slipped through (albeit 10 years ago). I’ve heard so much about it but never actually got around to reading it.
- Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim
Recommended by Seth Godin. Enough said.
And if you’re still looking for more to read on the digital marketing side of things, make sure you check out Six Pixels of Separation by Mitch Joel and Trust Agents by Chris Brogan and Julien Smith. I’ve just finished these and they are great primer for any marketer thinking about getting started or even those well immersed in the digital space.