With the interwebs (especially Twitter) all aflutter over the launch of the Apple’s latest technological marvel, the iPad, I thought it would be timely to post my reactions. However, instead of passing judgment on a device that I am yet to get my hands on (hint, hint Apple reps), I thought it would be fun to [...]
Entries from January 31st, 2010
Launching the iPad: A Marketing Perspective
January 31st, 2010 · 8 Comments · Digital Strategy, Social Media
Tags:Apple·iMac·Intel·iPad·iphone·itunes·marketing strategy·Social Media·Steve Jobs·twitter·WOM
Sun Tzu and the forces of marketing
January 27th, 2010 · 2 Comments · Marketing
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu The Chinese military general and author of The Art of War, Sun Tzu, says that in battle, there are only two forces at play – direct and indirect. Direct [...]
Tags:Apple·branding·competition·differentiation·direct·Facebook·indirect·iPod·Marketing·niche markets·positioning·strategy·Sun Tzu·tactics·The Art of War·Theodore Levitt
Flipping the script on campaign websites
January 14th, 2010 · 7 Comments · Digital Strategy, Social Media
“Build it, and they will come” Or at least that was the early thinking around websites. But what history has shown us is that just because you’ve built a website doesn’t necessarily mean anyone is going to come or give a crap. Coke’s decision to abandon the tried-and-tested formula of building one-off campaign websites and [...]
Tags:Coke·Digital Strategy·engagement·Facebook·microsites·Social Media·websites·YouTube
The Biggest Social Media Mistake Businesses Make
January 12th, 2010 · 2 Comments · Social Media
The biggest mistake businesses make using social media is that they all too easily forget about the ‘social’ part. Social media is not and should not be used as a pure promotional channel. The problem is, most businesses treat it the same as they would TV, radio, magazines or newspapers. You can’t treat social media [...]
Tags:followers·Marketing·promotion·Social Media·spam·traditional media
Small Talk With A Web Designer
January 5th, 2010 · No Comments · Uncategorized
This also applies to digital marketers… (via @olliepee)
Tags:fun stuff·web design
Seth Godin is an app!
January 4th, 2010 · 1 Comment · Uncategorized
Seth Godin’s blog is an essential part of my daily routine. It provides me with the inspiration and fuel to help me creatively tackle the business and marketing problems I encounter every day in my work. Because Seth is such a prolific writer and I want to be able to access his content as it [...]
Tags:blogs·inspiration·iphone·Seth Godin