With the interwebs (especially Twitter) all aflutter over the launch of the Apple’s latest technological marvel, the iPad, I thought it would be timely to post my reactions. However, instead of passing judgment on a device that I am yet…
Sun Tzu and the forces of marketing
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu The Chinese military general and author of The Art of War, Sun Tzu, says…
Flipping the script on campaign websites
“Build it, and they will come” Or at least that was the early thinking around websites. But what history has shown us is that just because you’ve built a website doesn’t necessarily mean anyone is going to come or give…
The Biggest Social Media Mistake Businesses Make
The biggest mistake businesses make using social media is that they all too easily forget about the ‘social’ part. Social media is not and should not be used as a pure promotional channel. The problem is, most businesses treat it…
Small Talk With A Web Designer
This also applies to digital marketers… (via @olliepee)