Late 2009, AdAge guest columnist Michael Werch conducted a social media experiment where decided to impersonate a famous brand and see how long it would take for them to notice and what the resposne would be. For two weeks, he…
Screentime
A self-professed marketing and technology junkie, there’s few things I love more than the interweb. However, one of the hardest things about becoming a parent has been finding the time to indulge my various interests and habits. Luckily my good…
In the digital age, musicians must also be marketers
It’s no secret that the music industry, more than others, was rocked by the astounding growth of digital. The new formats and methods of distribution (not to mention rampant piracy) turned the entire industry on its head. While the major…