Late 2009, AdAge guest columnist Michael Werch conducted a social media experiment where decided to impersonate a famous brand and see how long it would take for them to notice and what the resposne would be. For two weeks, he posed as a Twitter representative of Heinz under the username @HJ_Heinz where he shared information [...]
Entries from February 24th, 2010
A (Short) Tale of Two Twitter Squatters
February 24th, 2010 · 5 Comments · Social Media
Tags:AdAge·Adelaide Crows·advocates·branding·community·cyber squatting·engagement·Heinz·Michael Werch·organic·privacy·Social Media·twitter·violations·viral·WOM
Screentime
February 19th, 2010 · 1 Comment · Parenthood
A self-professed marketing and technology junkie, there’s few things I love more than the interweb. However, one of the hardest things about becoming a parent has been finding the time to indulge my various interests and habits. Luckily my good friend Michelle Prak (@Prakky) had an awesome suggestion on her blog that we’ve since incorporated [...]
Tags:Apple·family·internet·Michelle Prak·parenting·productivity·screentime·technology
In the digital age, musicians must also be marketers
February 3rd, 2010 · 4 Comments · Digital Strategy, Music, Social Media
It’s no secret that the music industry, more than others, was rocked by the astounding growth of digital. The new formats and methods of distribution (not to mention rampant piracy) turned the entire industry on its head. While the major record companies and big acts such as Radiohead and Nine Inch Nails have figured out [...]
Tags:digital music·labels·Lady Gaga·Midem·Music·NERD·Nine Inch Nails·Pharrell Williams·Radiohead·records·Social Media·websites