Mal Chia – Southern Soapbox

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Entries from March 23rd, 2010

Who Owns Social Media?

March 23rd, 2010 · 8 Comments · Digital Strategy, Social Media

Last week, Michelle Prak asked on her blog where social media sits in an organisation. As social media becomes a mainstream activity, the question must be who within an organisation is ultimately responsible for it?
“Social media and PR work well together”
Michelle argues that since social media is about conversations, PR professionals are best suited to [...]

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3 Digital Trends Every Marketer Needs To Know

March 16th, 2010 · 3 Comments · Digital Strategy

As I wind down my time at Square Holes, I thought it would be fitting to reflect on the digital trends I’ve observed over the past 18 months. While there have been dozens, these are the ones that have the biggest implications for marketers and communicators.
So without further adieu…

Mobile finally takes off. Seriously.
We’ve been saying [...]

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Why AC/DC matter more now than ever before

March 9th, 2010 · No Comments · Marketing, Music

Even though Craig Wilson has already written the post I wish I’d written about AC/DC, I thought there was still room to add my 2c worth to the discussion.
It all began in 1990 at the age of 10 when I first discovered AC/DC while watching music videos on a Saturday morning. The video was ‘Thunderstruck‘ [...]

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Intel Lunch Room

March 8th, 2010 · No Comments · Marketing

Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…

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The State of the Internet

March 1st, 2010 · No Comments · Digital Strategy, Social Media

Lovely video infographic by Jess3 with some recent Internet stats that will give you some perspective on how epic the space we spend our lives working in truly is…

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

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