Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries from June 20th, 2010

The (Traditional) Media Delusion

June 20th, 2010 · 8 Comments · Digital Strategy, Social Media

If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media.
The most recent of these came in the Sunday Mail, where tweeting was compared to ‘mind-farting’ and social media is enabling a generation of rudeness and selfishness.
Clearly these [...]

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How fun is the Web really?

June 14th, 2010 · 12 Comments · Digital Strategy

To me, it’s plenty fun but at lunch with my friend Steve Culgan (@sculgan), we discussed what effects new technologies like Twitter, smartphones and the iPad have on people’s attention and our ability to just enjoy ourselves.
As Steve put it, the sheer volume of information and content that we are exposed to has the potential [...]

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Breakfast with Gary Vaynerchuk

June 6th, 2010 · 3 Comments · Social Media

A little while ago, I had the pleasure of having breakfast with the amazing Gary Vaynerchuk. Sitting in the Shangri-La Hotel restaurant, overlooking Sydney Harbour we discussed the future of social media and why it’s now all about the customer service.
The first thing that struck me about Gary was that he is exactly as I’d [...]

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Why the iPad will change everything

June 2nd, 2010 · 5 Comments · Digital Strategy

Despite already having twice as many computers (including smart phones) than there are people in my house, I’ve still managed to find a place for an ipad.
While it’s true that it doesn’t offer anything truly revolutionary (it is, arguably, a giant ipod touch), it is how it is packaged and the benefits of having a [...]

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