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The (Traditional) Media Delusion

If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media. The most recent of these came in the Sunday Mail, where tweeting…

By Mal | June 20, 2010 | Digital Strategy, Social Media | 8 Comments |
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How fun is the Web really?

To me, it’s plenty fun but at lunch with my friend Steve Culgan (@sculgan), we discussed what effects new technologies like Twitter, smartphones and the iPad have on people’s attention and our ability to just enjoy ourselves. As Steve put…

By Mal | June 14, 2010 | Digital Strategy | 12 Comments |
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Breakfast with Gary Vaynerchuk

A little while ago, I had the pleasure of having breakfast with the amazing Gary Vaynerchuk. Sitting in the Shangri-La Hotel restaurant, overlooking Sydney Harbour we discussed the future of social media and why it’s now all about the customer…

By Mal | June 6, 2010 | Social Media | 3 Comments |
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Why the iPad will change everything

Despite already having twice as many computers (including smart phones) than there are people in my house, I’ve still managed to find a place for an ipad. While it’s true that it doesn’t offer anything truly revolutionary (it is, arguably,…

By Mal | June 2, 2010 | Digital Strategy | 6 Comments |
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