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	<title>Comments on: The (Traditional) Media Delusion</title>
	<atom:link href="http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/</link>
	<description>Notes on Digital Strategy &#38; Social Media</description>
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		<title>By: Darrin Johnson</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-387</link>
		<dc:creator>Darrin Johnson</dc:creator>
		<pubDate>Thu, 24 Jun 2010 12:27:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-387</guid>
		<description>Great post. I think the leadership spill over last 24 hours is a great example, I was online and heard about it first over twitter and then gained far more quick and valuable insights on what was happening via the #spill tag than by waiting around for the mainstream reports.

Speaking of the mainstream reporting, the other problem is the repetition, the coverage is always the same, similar images, same words different channel. Online engages many opinions into a true discussion</description>
		<content:encoded><![CDATA[<p>Great post. I think the leadership spill over last 24 hours is a great example, I was online and heard about it first over twitter and then gained far more quick and valuable insights on what was happening via the #spill tag than by waiting around for the mainstream reports.</p>
<p>Speaking of the mainstream reporting, the other problem is the repetition, the coverage is always the same, similar images, same words different channel. Online engages many opinions into a true discussion</p>
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		<title>By: Mal</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-386</link>
		<dc:creator>Mal</dc:creator>
		<pubDate>Mon, 21 Jun 2010 11:58:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-386</guid>
		<description>I can&#039;t wait for the day we stop thinking of it as &#039;social&#039; or &#039;traditional&#039; and start calling it all &#039;media&#039; :)</description>
		<content:encoded><![CDATA[<p>I can&#8217;t wait for the day we stop thinking of it as &#8216;social&#8217; or &#8216;traditional&#8217; and start calling it all &#8216;media&#8217; <img src='http://www.malchia.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Mal</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-385</link>
		<dc:creator>Mal</dc:creator>
		<pubDate>Mon, 21 Jun 2010 11:54:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-385</guid>
		<description>Media consumption has absolutely been turned on it&#039;s head. 

Audiences are now in charge while time shifting means we can skip anything we don&#039;t like (i.e. advertising) altogether. New services like Miso also mean we can discover what our friends are watching.</description>
		<content:encoded><![CDATA[<p>Media consumption has absolutely been turned on it&#8217;s head. </p>
<p>Audiences are now in charge while time shifting means we can skip anything we don&#8217;t like (i.e. advertising) altogether. New services like Miso also mean we can discover what our friends are watching.</p>
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		<title>By: Mal</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-384</link>
		<dc:creator>Mal</dc:creator>
		<pubDate>Mon, 21 Jun 2010 11:38:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-384</guid>
		<description>Couldn&#039;t agree more. The meaning of news has been transformed with social tools.</description>
		<content:encoded><![CDATA[<p>Couldn&#8217;t agree more. The meaning of news has been transformed with social tools.</p>
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		<title>By: locspoc</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-379</link>
		<dc:creator>locspoc</dc:creator>
		<pubDate>Mon, 21 Jun 2010 01:34:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-379</guid>
		<description>i prefer twitter and blogs to newspapers and magazines... and if something is newsworthy it will show up on the twitter stream anyway, for me it&#039;s about trust, once you trust someone that you follow and you value their opinion then you are far more likely to read and be influenced by what they have to say, journalists who don&#039;t understand that are missing out on a huge potential market and will increasingly be disadvantaged</description>
		<content:encoded><![CDATA[<p>i prefer twitter and blogs to newspapers and magazines&#8230; and if something is newsworthy it will show up on the twitter stream anyway, for me it&#8217;s about trust, once you trust someone that you follow and you value their opinion then you are far more likely to read and be influenced by what they have to say, journalists who don&#8217;t understand that are missing out on a huge potential market and will increasingly be disadvantaged</p>
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		<title>By: Rubina Carlson</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-378</link>
		<dc:creator>Rubina Carlson</dc:creator>
		<pubDate>Mon, 21 Jun 2010 01:31:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-378</guid>
		<description>Great article Mal, I reckon it&#039;s a fair assessment of the situation. 

On a personal note... 

I also appreciate the convenience of the internet generally - I am no longer constrained by television/radio timeslots or newspaper runs. I can access news (read: interesting blogs lol :P), TV shows and podcasts when it suits me, leaving me free to engage with the real world however, and more importantly, whenever I like! :)

As for social media, I feel it&#039;s enhanced my above experiences... sharing my addiction to Doctor Who with like-minded individuals, arguing the merits of Adelaide as a fabulous city or discussing the latest news with my tweeps.

Time to wake up Mr Murdoch... Ch 10 have already embraced the concept in their Late News...</description>
		<content:encoded><![CDATA[<p>Great article Mal, I reckon it&#8217;s a fair assessment of the situation. </p>
<p>On a personal note&#8230; </p>
<p>I also appreciate the convenience of the internet generally &#8211; I am no longer constrained by television/radio timeslots or newspaper runs. I can access news (read: interesting blogs lol <img src='http://www.malchia.com/wp/wp-includes/images/smilies/icon_razz.gif' alt=':P' class='wp-smiley' /> ), TV shows and podcasts when it suits me, leaving me free to engage with the real world however, and more importantly, whenever I like! <img src='http://www.malchia.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>As for social media, I feel it&#8217;s enhanced my above experiences&#8230; sharing my addiction to Doctor Who with like-minded individuals, arguing the merits of Adelaide as a fabulous city or discussing the latest news with my tweeps.</p>
<p>Time to wake up Mr Murdoch&#8230; Ch 10 have already embraced the concept in their Late News&#8230;</p>
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		<title>By: charlie</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-377</link>
		<dc:creator>charlie</dc:creator>
		<pubDate>Mon, 21 Jun 2010 01:11:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-377</guid>
		<description>how true. i do think social media has matured quite a bit these past few years and it&#039;s certainly integrated into mainstream which means it isnt going away... as with any evolution, there needs to be time for power plays and mind shifts, which is what I think we are experiencing :)

there will always be those that resist change. ours is to continue on regardless xc</description>
		<content:encoded><![CDATA[<p>how true. i do think social media has matured quite a bit these past few years and it&#8217;s certainly integrated into mainstream which means it isnt going away&#8230; as with any evolution, there needs to be time for power plays and mind shifts, which is what I think we are experiencing <img src='http://www.malchia.com/wp/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>there will always be those that resist change. ours is to continue on regardless xc</p>
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		<title>By: Tweets that mention The (Traditional) Media Delusion &#124; Mal Chia - Southern Soapbox -- Topsy.com</title>
		<link>http://www.malchia.com/wp/2010/06/the-traditional-media-delusion/comment-page-1/#comment-376</link>
		<dc:creator>Tweets that mention The (Traditional) Media Delusion &#124; Mal Chia - Southern Soapbox -- Topsy.com</dc:creator>
		<pubDate>Mon, 21 Jun 2010 01:07:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.malchia.com/wp/?p=567#comment-376</guid>
		<description>[...] This post was mentioned on Twitter by Mal Chia, Mal Chia, Mal Chia, Michelle Prak, jessiemorris and others. jessiemorris said: RT @malchia: The (Traditional) Media Delusion http://bit.ly/cptvsP #socadl [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Mal Chia, Mal Chia, Mal Chia, Michelle Prak, jessiemorris and others. jessiemorris said: RT @malchia: The (Traditional) Media Delusion <a href="http://bit.ly/cptvsP" rel="nofollow">http://bit.ly/cptvsP</a> #socadl [...]</p>
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