Why the iPad will change everything

Digital Strategy6 Comments

Despite already having twice as many computers (including smart phones) than there are people in my house, I’ve still managed to find a place for an ipad.

While it’s true that it doesn’t offer anything truly revolutionary (it is, arguably, a giant ipod touch), it is how it is packaged and the benefits of having a bigger screen that are what makes it indispensable for me.

Here’s why:

The screen is drop dead gorgeous. Nothing looks quite as good as it does on an ipad. Tweetdeck, Wired, even Keynote and Pages.

It’s a great in-between device. For those times (such as this short business trip, where I’m writing this) when you don’t necessarily need the grunt of a laptop or desktop but need something more functional than a mobile phone.

It blends the focused nature of using iphone apps with an infinitely friendlier user-interface. Anyone who’s used an iphone will feel right at home, even if you haven’t it is just so simple and intuitive to use.

Did I mention how sexy it was?

Browsing or in fact doing anything on an ipad is a more communal experience than doing it in front of a computer. Within minutes of firing up the New York Times free app, my wife and my mum were huddled around me interacting with the screen, discussing articles of interest.

The size is just right for so many occassions. On the flight back to Adelaide, for instance, it was so much easier maneuvering an ipad than a laptop with a screen large enough to properly enjoy videos and work on a couple of documents.

Transitioning from one app to another is totally seamless. Waiting at the boarding gate, I could switch from Twitter, to Safari, emailing a link to a colleague and back to watching a video someone sent me without really breaking stride.

Finally, as Craig Wilson puts it, the ipad is a total media convergence.

6 Comments

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adelaide dj

nice, i will have to check it out for myself, although i’m concerned that if i get the 3g version, that means i’ll be paying for another wireless broadband connection, since i already have one of those for my notebook!

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