Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries from July 20th, 2010

Getting a job as a digital marketer

July 20th, 2010 · 6 Comments · Digital Strategy

When it comes to hiring digital marketers, it’s a jungle out there.
Even with the number of digital marketing positions on the rise as businesses scramble to avoid being left behind, the growing pool of new digital talent and traditional marketers looking to reposition themselves means that competition in this space is fierce. The emergence of [...]

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How digital channels have changed the value of news

July 4th, 2010 · 2 Comments · Digital Strategy

The different ways in which we access media has changed the relative importance that we place on different types of news. The news that we find through traditional delivery mechanisms is no longer as relevant as the news that we actively seek out or that finds us on social media.
Traditional media is losing relevance
In the [...]

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