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Get Outside the Social Media Echo Chamber

If you spend much time on social media, you know how easy it is to connect and share with people you identify with. It has unmistakably revolutionised how we interact and ultimately build relationships with each other. One of the…

By Mal | August 24, 2010 | Social Media | No Comments |
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Is Old Spice the best social media campaign ever?

When the Old Spice videos started showing up on social media a couple of weeks ago, I was amongst those who promptly declared it “the best social media campaign ever.” Now that the dust has settled, I thought it was…

By Mal | August 3, 2010 | Digital Strategy, Social Media | 3 Comments |
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