It’s often said that content is king. So why then do most businesses online presence fail precisely because they treat their content like the king’s poor idiot cousin? Here are some thoughts why: It’s an afterthought A disproportionate amount of…
Putting social media to work
Recently, I presented a webinar to a small group of alumni from the Executive Education unit at the Uni. It is a high level look at how social media has changed the communications landscape and some of the ways business…