Month: May, 2011

Why I Became a Podcaster

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A few weeks ago Sarah Thomas, Jason Neave and I got together over a few beers and gave life to the Communication Junction podcast. While it’s fair to say that the marketing podcast space is pretty crowded, we felt that there was still room for a uniquely (South) Australian voice to debate the issues important to marketing and comms professionals in the City of Churches.

While we still have some work to do to get it to a point where we will be truly happy, the response to the first episode has been reassuringly positive.

There was one bit of feedback I received, however, that took me by surprise. That was the number of people (over half I’d spoken to) who were perplexed at why I would (a) record a podcast; that was (b) specifically on marketing. After all, didn’t I already work, blog, speak and raise a young family? And why marketing? If it were sports or music, sure. But marketing? WTF?

It comes naturally to me

I love creating and content and have always wanted to record a podcast. Part of the reason why was eager to do it is probably because I spent over 10 years in radio. While most people are terrified at the thought of public speaking let alone someone downloading and playing back their voice, it really doesn’t faze me. I don’t have the best voice, but I speak passionately and earnestly on the things I love.

Having said that, I think I would be less comfortable if I were to do a video or photo blog. I’m a pretty average photographer at the best of times and don’t tend to take too many photos. In contrast, if I’m really interested in something, I tend to talk about it. A lot.

I’m compelled to do it

What’s the point in doing something if you don’t also love it. That’s how I felt when I realised I wanted to be a marketer – a digital marketer, to be precise.

Since then I’ve dedicated my professional (and large chunks of my personal) life to finding out everything I can about how technology has transformed the way brands communicate and engage with their customers. I’ve got a voracious appetite for knowledge and constantly read books, blogs and listen to podcasts, not to mention trawl Twitter for interesting links.

In addition to a varied background that has taken from the music industry, to the arts and not for profit sector, to media, marketing agency and now big client-side, I’ve been able to develop my thinking around issues related to digital marketing and business that I felt compelled to share with other people. I started this blog to do precisely that, but the opportunity to record a regular podcast with two people who I love debating the issues with was just too good to resist but also to take the great conversations we’ve had and put them online so that hopefully others can get some benefit from it.

So that’s my story.

What content are you compelled to create and why? Let me know in the comments.

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