It seems that every few weeks social media takes a battering in the news. If it’s not Governments threatening to shut it down, it’s big business not knowing when they’ve crossed the line. But every now and then, something happens…
Ten’s Masterchef/The Renovators debacle and why traditional media still doesn’t get it
During the Masterchef final the other week, Ten made the unusual step of scheduling a new DIY show (The Renovators) during the finale. Bold, maybe. Stupid, heck yeah! Here’s why: While this cynical attempt to get viewers to sample the…