About

Thanks for stopping by!

I’m a senior digital marketer with over 10 years experience on both client and agency-side.

I built my first website back in 1999 and have been hooked since then, observing and understanding how emerging technology has changed the way we connect with each other and the brands we love.

My day job is in digital strategy where I provide high-level advice on digital marketing and help businesses maximise their investment in the digital channel. I also speak at conferences, seminars and to senior managers on social media and other digital topics.

In early-2011, I started recording a podcast Communication Junction with Adelaide-based digital comms buddies Sarah Thomas and Jason Neave where we discuss the intersection of digital marketing, social media and PR with a local flavour.

When I’m not at work, I’m most likely still thinking about work and feeding my insatiable curiosity or hanging out with my family and friends eating, drinking and indulging my passion for the NBA, TV and gaming.

I’ll occasionally blog about my slight-obsession with popular culture, but for the most part it’ll be my thoughts on digital marketing, strategy, web analytics and social media. View are my own.

If you’d like to know more about me professionally, please visit my LinkedIn profile.

For more personal and occasionally work-related musings, here I am on twitter.com/malchia.

Mal Chia

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