I’m a marketer with a passion for helping businesses leverage new and emerging digital channels to engage with their customers. I currently work as Digital Media Strategist at the University of Adelaide where I advise on the best use of digital across the organisation with a focus on social media and analytics.
I’ve worn many different hats throughout my career, most notably having previously held marketing and management positions with several media and entertainment organizations. In 2001, I started my own event promotions agency with two friends. Some brand I have been fortunate to work with include Vodafone, Balfours, Microsoft, Coopers, Diageo, SANFL, KPMG and Adelaide United.
Throughout this time my nights were spent absorbed in music, indulging my alter ego as a professional club and festival DJ. This gave me the opportunity to perform alongside some of my most admired artists such as John Digweed, Sasha, James Holden, Infusion and more.
First and foremost, however, I am a dad and a husband to my beautiful wife and son. They are the reason why I get up in the morning and do what I do.
This site is a blog in the truest sense of the word, meaning it will be a collection of my random thoughts on being a dad, the things I like, marketing, technology and branding.
I hope you enjoy.