An Avinash Kaushik quote that I find myself repeating almost daily is “Don’t write cheques in social media that your website can’t cash.” While I 100% agree with what Avinash is saying, I’d go even further and say don’t write…
(Social Media) Numbers that matter
CEO: I think we need to be on <insert current hot social network> Marketing: Great – I’ll setup an account CEO: How will we know it’s working? Marketing: *crickets* No this isn’t from the script of The Social Network sequel…
4 Killer Tools For Online Analysis
When I decided to throw my lot in with digital marketing, part of the appeal was working in an environment where finally there was real accountability! Online, data is everywhere – blogs, social media, web analytics, etc. – all with…