The intersection of music, film and architecture results in an outstanding 3D building projection that is also an excellent example of ambient media. Historic Rochester Castle is shaken apart, brick-by-brick with a stunning visual display bringing together AC/DC and the film Iron Man 2. If you thought the Northern Lights during the Adelaide Festival of [...]
Entries Tagged as 'Marketing'
AC/DC and Iron Man Destroy Rochester Castle!
April 25th, 2010 · No Comments · Marketing, Music
Tags:ac/dc·Adelaide Festival·advertising·ambient media·architecture·building projection·film·iron man 2·Music·Rochester Castle
Why AC/DC matter more now than ever before
March 9th, 2010 · No Comments · Marketing, Music
Even though Craig Wilson has already written the post I wish I’d written about AC/DC, I thought there was still room to add my 2c worth to the discussion. It all began in 1990 at the age of 10 when I first discovered AC/DC while watching music videos on a Saturday morning. The video was [...]
Tags:ac/dc·authenticity·black ice·branding·craig wilson·gfc·Music·thunderstruck
Intel Lunch Room
March 8th, 2010 · No Comments · Marketing
Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…
Tags:advertising·branding·Intel·positioning·super bowl·technology·TVC
Sun Tzu and the forces of marketing
January 27th, 2010 · 2 Comments · Marketing
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu The Chinese military general and author of The Art of War, Sun Tzu, says that in battle, there are only two forces at play – direct and indirect. Direct [...]
Tags:Apple·branding·competition·differentiation·direct·Facebook·indirect·iPod·Marketing·niche markets·positioning·strategy·Sun Tzu·tactics·The Art of War·Theodore Levitt
History of Branding
October 21st, 2009 · No Comments · Marketing
Silvia Azmitia introduced me to this video about the history of branding. It’s a cute, clear look at how the dissemination of brands has changed over the past 50 or so years.
Tags:branding·digital marketing·history·Silvia Azmitia·Social Media·Square Holes·traditional media·video
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC
Listen to your fans, not your critics: another lesson from Heroes
September 7th, 2009 · No Comments · Marketing
Watching re-runs of first season episodes of Heroes, I was reminded of how much more engaging these earlier episodes are in comparison to the last two seasons. As a kid who grew up immersed in comic book mythology, the arrival of Heroes was like a wet dream. Although by no means perfect, season one was [...]
Tags:Battlestar Galactica·critics·Dexter·Entourage·fans·Heroes·Supernatural·TV
Why marketers need to sell
August 27th, 2009 · No Comments · Marketing
You’ve probably heard the old adage that everyone in an organisation from the mailroom to the boardroom is in some way or shape is a marketer, but what about sales? Is everyone also a salesperson, or in fact, do marketers also need to be salespeople? As a marketer, I’ve always hated the generalisation that marketing [...]
Be like Drama
August 22nd, 2009 · 1 Comment · Marketing
If you really want to get noticed in your market, you need to do something different. Don’t follow the competition. Make your own rules. Think outside the box. Deliver over and above what your customers exepct. Do something no one else in your catergory is doing and there’s a better chance that people will remember and come [...]