As marketing and communications professionals, we often spend so much time thinking about what the big message is we are trying to communicate to our audience, we forget about the impact the tiniest interaction can have. Living in South Australia…
What’s in a brand?: Debating the Pros and Cons of Brand South Australia
Earlier this week, the South Australian Government lifted the lid on a new brand for the state created in collaboration with international branding firm, Kato Partners, and Adelaide creative agency kwp! To say the reaction was mixed would be disingenuous.…
Why I Chose Hubspot
Now marketing automation if you haven’t heard, is the new black. Or at the very least, it’s going to be huge this year and for years to come. If you haven’t come across it before, it allows you to automate…
Stop Reading, Start Doing
My buddy and fellow higher ed digital dude, Nick Leigh, recently shared with me his motto for 2012: “Stop Reading, Start Doing.” Which is funny, because as new media practitioners we spend so much time researching and absorbing as much…
Brands That Cry Wolf: Marketing’s Authenticity Crisis
One of the best stories you probably missed last year was that of the missing Panasonic Tough Lumix FT10 digital camera. Found by a fisherman at the bottom of Cowan Creek near the Hawkesbury River in NSW, it was retrieved…