Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'Music'

AC/DC and Iron Man Destroy Rochester Castle!

April 25th, 2010 · No Comments · Marketing, Music

The intersection of music, film and architecture results in an outstanding 3D building projection that is also an excellent example of ambient media. Historic Rochester Castle is shaken apart, brick-by-brick with a stunning visual display bringing together AC/DC and the film Iron Man 2.
If you thought the Northern Lights during the Adelaide Festival of Arts [...]

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Why AC/DC matter more now than ever before

March 9th, 2010 · No Comments · Marketing, Music

Even though Craig Wilson has already written the post I wish I’d written about AC/DC, I thought there was still room to add my 2c worth to the discussion.
It all began in 1990 at the age of 10 when I first discovered AC/DC while watching music videos on a Saturday morning. The video was ‘Thunderstruck‘ [...]

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In the digital age, musicians must also be marketers

February 3rd, 2010 · 4 Comments · Digital Strategy, Music, Social Media

It’s no secret that the music industry, more than others, was rocked by the astounding growth of digital. The new formats and methods of distribution (not to mention rampant piracy) turned the entire industry on its head.
While the major record companies and big acts such as Radiohead and Nine Inch Nails have figured out new [...]

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Alex Mckenzie – December 2009 Promo Mix

December 15th, 2009 · No Comments · Music

Just in time for the holidays, I thought I’d share with you the new mix from my boy Alex McKenzie.
Features tracks from Guy J, Adam K, Olivier Giacomotto, Atomitek, Dankmann & many more…. Enjoy!
Tracklisting

As You Fall [Guy J Remix] – Bent
Steppenwolf [Pig & Dan Remix] – True Identity
The Mask – Adam K & Gabe
Face Of [...]

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Infusion – All Night Sun Light Review

September 19th, 2009 · No Comments · Music

Before The Presets, Klaxons, Galvatrons, Boys Noize, etc. there was Infusion.
Although it’s been out for a few months now, I really wanted to post something about All Night Sun Light simply because it’s brilliant. In the last 2 months or so, it has been on constant rotation both on my iPhone and in my car.
I [...]

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Requiem for the Adelaide club scene circa 2006.

August 25th, 2009 · No Comments · Music

I originally wrote this article in 2006 for Tranzfusion (now threedworld.com.au) when the Adelaide club scene was going through considerable turmoil and was losing ground to a re-emerging rock scene. It managed to stir some controversy when it was first published, and since I now have a shiny new blog to call my own, I [...]

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