Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

Mal Chia – Southern Soapbox header image 4

Entries Tagged as 'Uncategorized'

Small Talk With A Web Designer

January 5th, 2010 · No Comments · Uncategorized

This also applies to digital marketers… (via @olliepee)

[Read more →]

Tags:·

Seth Godin is an app!

January 4th, 2010 · 1 Comment · Uncategorized

Seth Godin’s blog is an essential part of my daily routine. It provides me with the inspiration and fuel to help me creatively tackle the business and marketing problems I encounter every day in my work. Because Seth is such a prolific writer and I want to be able to access his content as it [...]

[Read more →]

Tags:···

Holiday Reading List 2009

December 21st, 2009 · 6 Comments · Uncategorized

Amidst the chaos leading up to the holiday break, I thought I’d sneak in this quick post. Aside from spending time with family and friends (not to mention spoiling my son rotten), one thing I’m really looking forward to these holidays is settling in for some R&R to rejuvenate, consolidate and build on my thinking [...]

[Read more →]

Tags:············

VB Raw

September 21st, 2009 · No Comments · Uncategorized

I was recently invited through inthemix.com.au to take part in a seeding trial for a secret new beer. After answering some pretty straightforward questions, I was told I would soon be receiving a six-pack of said secret beer. Last week, the  six-pack arrived and the secret was revealed: VB Raw.

[Read more →]

Tags:···

Marketing Week Recap

August 28th, 2009 · 1 Comment · Uncategorized

Well Marketing Week is over for another year and despite my earlier missives, I thoroughly enjoyed and learned plenty from the sessions I attended. Michae Ebeid (@mikeebeid), Malcolm Auld (@MADmarketing) and Jenny Williams (@ideagarden) were thought-provoking and entertaining with their presentations. Malcolm in particular surprised me with his insight and intelligence despite being a Liverpool [...]

[Read more →]

Tags:·······

More Marketing Week Fail

August 25th, 2009 · No Comments · Uncategorized

Following on from my post last week, it seems I am not alone in my ambivalence towards Marketing Week’s handling of social media. Seems that I wasn’t the only one who noticed how poorly Marketing Week was handling it’s own social media campaign with no Twitter presence (hello, @marketingweek ??) and a lonely WP blog [...]

[Read more →]

Tags:···

Marketing Week Fail

August 20th, 2009 · 2 Comments · Uncategorized

I was browsing through the Marketing Week program earlier today and was shocked to discover a distinct lack of sessions with a social media focus. Instead there still seems to be a lot of “Introduction to digital/mobile/etc.” that while still serving a fundamental purpose, are so 2006…(or is that 2005). It’s a pretty sad indictment [...]

[Read more →]

Tags:···

Kyle, Jackie O and the battle for commercial radio’s soul

August 13th, 2009 · 2 Comments · Uncategorized

The return of Kyle and Jackie O’s morning show on 2DayFM, to me, embodies everything that’s wrong with commercial radio. Like many around the country (if the thousands of comments on news sites are any indication), I was shocked and appalled by the incident that left a 14 year old girl and her mother victims [...]

[Read more →]

Tags:·

RT @KateEllisMP new punch arti…

August 11th, 2009 · No Comments · Uncategorized

RT @KateEllisMP new punch article Sports stars do not have the right to be boneheads http://bit.ly/2zocN

[Read more →]

Tags:

When the customer isn’t always right

August 7th, 2009 · No Comments · Uncategorized

In The Simpson’s second season episode “Oh Brother, Where Art Thou?”, Homer is given a job at Powell Motors by his half-brother Herb. With their cars  losing ground to foreign competitors, Herb believes his company has lost sight of what their customer’s want and asks for Homer’s help to design a car that would appeal [...]

[Read more →]

Tags:··

Get Adobe Flash playerPlugin by wpburn.com wordpress themes