Comments for Mal Chia - Southern Soapbox

Comment on 5 Marketing Podcasts to Get You Smarter in 2012 by Sarah Thomas

Sarah Thomas — Thu, 09 Feb 2012 00:10:48 +0000

Hey Mal, good idea & a great list…especially #5

As you know I’m a huge fan of podcasts too – a great way to break up the boredom of a long run. Another of my faves (slightly more PR focus) are Inside PR and For Immediate Release – both def worth a listen.

Comment on 5 Marketing Podcasts to Get You Smarter in 2012 by Mitch Joel

Mitch Joel — Mon, 06 Feb 2012 14:16:47 +0000

Thanks for the kind words about my show. I really do love creating it and the conversations that come out of it. Have a great day!

Comment on Can Brands Take A Holiday From Social Media? by Ben Teoh

Ben Teoh — Tue, 20 Dec 2011 22:27:30 +0000

Cheers for the read, Mal.

I think that last point is really important, and I like Tom’s idea of scheduling a few updates over the holidays just to keep things ticking along. Social media’s such a tricky beast as I imagine a lot of brands would have their community most active outside of regular working hours – including holidays.

Hope you have a great Christmas with your family!

Comment on Can Brands Take A Holiday From Social Media? by Prakky

Prakky — Mon, 19 Dec 2011 03:20:44 +0000

I really enjoyed this Mal, and thanks for the reminders. There are really useful tips there.

Sadly, I think you’ve also pointed out that a genuine ‘time out’ break from social media management may not be possible, because ideally we’ll give our sites a cursory glance to ensure they’re okay.

Sure, we can take a chance that our online communities will be fine without us. But with the media always on the look out for the next ‘social media disaster’, and clients reliant on us for the best possible caretaking, that tactic is increasingly fraught with danger.

As for me, I do want to scale back over the Christmas week. Enjoy your break!

Comment on Can Brands Take A Holiday From Social Media? by Mal

Mal — Mon, 19 Dec 2011 02:40:53 +0000

Amen. I’ll still be on call as part of the emergency response plan but am looking forward to the break without the burden of proactively responding, engaging and stimulating discussions around our brand.

Have a great holidays!

Comment on Can Brands Take A Holiday From Social Media? by Tom

Tom — Mon, 19 Dec 2011 01:34:47 +0000

Great blog Mal. We manage a few large communities and will be out from Dec 23 to Jan 3. On Facebook, we’ve decided to post a Happy Holidays post with our return date and set our FB wall to posts by brand instead of ‘everyone’ so it will remain visible on the wall. Our Twitter accounts will be scheduled with a few occasion posts and a few “we’ll be back on…” posts. It’s nice to see we’re on the same page with this, social media consumes our lives all year, it’s nice to reduce the load for a week or so.

Cheers,
Tom

Comment on Kyle, Jackie O and the battle for commercial radio’s soul by Tom

Tom — Wed, 23 Nov 2011 22:55:46 +0000

I agree with your statements, Mal but I can’t help but think they’re just giving listeners what they want. It has been proven time and time again that these publicity stunts work, otherwise they wouldn’t continue doing them. I read this morning that The Good Guys have stopped sponsoring Kyle & Jackie O – how did I hear about it? Via Twitter because it’d been published and RT’d, thus, adding fuel to the fire. So while advertisers are moving away from sponsoring the show, they’re also jumping on the publicity bandwagon by doing so.

It’s a publicity machine that will only be stopped by listeners tuning out. I expect that will happen when we all stop rubber necking at car crashes.

Comment on Life Without Twitter by Ben Teoh

Ben Teoh — Tue, 13 Sep 2011 23:46:59 +0000

Good on the both of you for supporting the Foundation. Good luck

Comment on Social Media is Beautiful by Alicia

Alicia — Thu, 01 Sep 2011 02:35:58 +0000

Me three! I was trying to explain it to someone yesterday, explain some of the fabulous opportunities I’ve found, the amazing people I’ve been able to connect with AND re connect with and the relationships I’ve formed. This person honestly had no idea what they were missing! I don’t think you can appreciate it if you don’t use it. To REALLY appreciate and benefit from it, one must live in it! Damn I love this stuff!

Comment on Social Media is Beautiful by Mal

Mal — Wed, 31 Aug 2011 22:42:27 +0000

Me too… I think we sometimes get so caught up in the shiny new object aspect that we forget about the truly valuable aspect of social which is the relationships