The following is my guest blog post for the Higher Education Development Association to be published mid-June. Social media is everywhere. Particularly in higher education, every institutions home page now proudly boasts a complement of follow buttons from the ubiquitous…
Stop Reading, Start Doing
My buddy and fellow higher ed digital dude, Nick Leigh, recently shared with me his motto for 2012: “Stop Reading, Start Doing.” Which is funny, because as new media practitioners we spend so much time researching and absorbing as much…
Brands That Cry Wolf: Marketing’s Authenticity Crisis
One of the best stories you probably missed last year was that of the missing Panasonic Tough Lumix FT10 digital camera. Found by a fisherman at the bottom of Cowan Creek near the Hawkesbury River in NSW, it was retrieved…
5 Marketing Podcasts to Get You Smarter in 2012
As marketing and technology moves closer and closer, and branding and advertising can change literally overnight, the big challenge facing most marketers is how to stay relevant. Podcasts are one of my favourite ways to keep track of everything that…
Can Brands Take A Holiday From Social Media?
As a social media strategist, I often preach the importance of consistency. After all, how can you hope to build a relationship with your audience if you hardly ever post or disappear for days or weeks? But with many businesses…