Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'Adelaide'

Why the iPad will change everything

June 2nd, 2010 · 5 Comments · Digital Strategy

Despite already having twice as many computers (including smart phones) than there are people in my house, I’ve still managed to find a place for an ipad. While it’s true that it doesn’t offer anything truly revolutionary (it is, arguably, a giant ipod touch), it is how it is packaged and the benefits of having [...]

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Why marketers need to sell

August 27th, 2009 · No Comments · Marketing

You’ve probably heard the old adage that everyone in an organisation from the mailroom to the boardroom is in some way or shape is a marketer, but what about sales? Is everyone also a salesperson, or in fact, do marketers also need to be salespeople? As a marketer, I’ve always hated the generalisation that marketing [...]

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Requiem for the Adelaide club scene circa 2006.

August 25th, 2009 · No Comments · Music

I originally wrote this article in 2006 for Tranzfusion (now threedworld.com.au) when the Adelaide club scene was going through considerable turmoil and was losing ground to a re-emerging rock scene. It managed to stir some controversy when it was first published, and since I now have a shiny new blog to call my own, I [...]

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Just another Saturday morning

August 8th, 2009 · 1 Comment · Parenthood

Every Saturday morning for the past few weeks my wife and I pack down the stroller, grab the green bags and take our son into Aelaide’s Central Markets. We start off with a strong coffee; then spend a leisurely hour or so doing our grocery shopping for the coming week amidst the colour, hustle and bustle [...]

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