When the Old Spice videos started showing up on social media a couple of weeks ago, I was amongst those who promptly declared it “the best social media campaign ever.” Now that the dust has settled, I thought it was time to revisit my original assertion (I was wrong) and see what impact, if any, [...]
Entries Tagged as 'advertising'
Is Old Spice the best social media campaign ever?
August 3rd, 2010 · 2 Comments · Digital Strategy, Social Media
Tags:advertising·Cisco Guy·Isaiah Mustafa·Jessie Morris·Joseph Jaffe·Mitch Joel·Old Spice·Oli Young·Read Write Web·ROI·Sarah Thomas·Social Media·traditional media·twitter·Weider + Kennedy·YouTube
AC/DC and Iron Man Destroy Rochester Castle!
April 25th, 2010 · No Comments · Marketing, Music
The intersection of music, film and architecture results in an outstanding 3D building projection that is also an excellent example of ambient media. Historic Rochester Castle is shaken apart, brick-by-brick with a stunning visual display bringing together AC/DC and the film Iron Man 2. If you thought the Northern Lights during the Adelaide Festival of [...]
Tags:ac/dc·Adelaide Festival·advertising·ambient media·architecture·building projection·film·iron man 2·Music·Rochester Castle
Who Owns Social Media?
March 23rd, 2010 · 8 Comments · Digital Strategy, Social Media
Last week, Michelle Prak asked on her blog where social media sits in an organisation. As social media becomes a mainstream activity, the question must be who within an organisation is ultimately responsible for it? “Social media and PR work well together” Michelle argues that since social media is about conversations, PR professionals are best [...]
Tags:advertising·communications·Dialogix·Jay Baer·Marketing·Michelle Prak·PR·Radian 6·socadl·Social Media·social media monitoring
Intel Lunch Room
March 8th, 2010 · No Comments · Marketing
Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…
Tags:advertising·branding·Intel·positioning·super bowl·technology·TVC
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC
Kyle, Jackie O and the battle for commercial radio’s soul
August 13th, 2009 · 2 Comments · Uncategorized
The return of Kyle and Jackie O’s morning show on 2DayFM, to me, embodies everything that’s wrong with commercial radio. Like many around the country (if the thousands of comments on news sites are any indication), I was shocked and appalled by the incident that left a 14 year old girl and her mother victims [...]