Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'AMI'

Marketing Week Recap

August 28th, 2009 · 1 Comment · Uncategorized

Well Marketing Week is over for another year and despite my earlier missives, I thoroughly enjoyed and learned plenty from the sessions I attended. Michae Ebeid (@mikeebeid), Malcolm Auld (@MADmarketing) and Jenny Williams (@ideagarden) were thought-provoking and entertaining with their presentations. Malcolm in particular surprised me with his insight and intelligence despite being a Liverpool [...]

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More Marketing Week Fail

August 25th, 2009 · No Comments · Uncategorized

Following on from my post last week, it seems I am not alone in my ambivalence towards Marketing Week’s handling of social media. Seems that I wasn’t the only one who noticed how poorly Marketing Week was handling it’s own social media campaign with no Twitter presence (hello, @marketingweek ??) and a lonely WP blog [...]

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Marketing Week Fail

August 20th, 2009 · 2 Comments · Uncategorized

I was browsing through the Marketing Week program earlier today and was shocked to discover a distinct lack of sessions with a social media focus. Instead there still seems to be a lot of “Introduction to digital/mobile/etc.” that while still serving a fundamental purpose, are so 2006…(or is that 2005). It’s a pretty sad indictment [...]

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