Marketing Week Recap

August 28th, 2009 § 1 comment § permalink

Well Marketing Week is over for another year and despite my earlier missives, I thoroughly enjoyed and learned plenty from the sessions I attended.

Michae Ebeid (@mikeebeid), Malcolm Auld (@MADmarketing) and Jenny Williams (@ideagarden) were thought-provoking and entertaining with their presentations. Malcolm in particular surprised me with his insight and intelligence despite being a Liverpool supporter. » Read the rest of this entry «

More Marketing Week Fail

August 25th, 2009 § 0 comments § permalink

Following on from my post last week, it seems I am not alone in my ambivalence towards Marketing Week’s handling of social media.

Seems that I wasn’t the only one who noticed how poorly Marketing Week was handling it’s own social media campaign with no Twitter presence (hello, @marketingweek ??) and a lonely WP blog entry.

» Read the rest of this entry «

Marketing Week Fail

August 20th, 2009 § 2 comments § permalink

I was browsing through the Marketing Week program earlier today and was shocked to discover a distinct lack of sessions with a social media focus.

Instead there still seems to be a lot of “Introduction to digital/mobile/etc.” that while still serving a fundamental purpose, are so 2006…(or is that 2005). It’s a pretty sad indictment of Adelaide marketers that as an industry, we still need to be convinced about the basics before we can get into the juicy, topical stuff. » Read the rest of this entry «