Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'Apple'

Why the iPad will change everything

June 2nd, 2010 · 5 Comments · Digital Strategy

Despite already having twice as many computers (including smart phones) than there are people in my house, I’ve still managed to find a place for an ipad. While it’s true that it doesn’t offer anything truly revolutionary (it is, arguably, a giant ipod touch), it is how it is packaged and the benefits of having [...]

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Screentime

February 19th, 2010 · 1 Comment · Parenthood

A self-professed marketing and technology junkie, there’s few things I love more than the interweb. However, one of the hardest things about becoming a parent has been finding the time to indulge my various interests and habits. Luckily my good friend Michelle Prak (@Prakky) had an awesome suggestion on her blog that we’ve since incorporated [...]

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Launching the iPad: A Marketing Perspective

January 31st, 2010 · 8 Comments · Digital Strategy, Social Media

With the interwebs (especially Twitter) all aflutter over the launch of the Apple’s latest technological marvel, the iPad, I thought it would be timely to post my reactions. However, instead of passing judgment on a device that I am yet to get my hands on (hint, hint Apple reps), I thought it would be fun to [...]

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Sun Tzu and the forces of marketing

January 27th, 2010 · 2 Comments · Marketing

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu The Chinese military general and author of The Art of War, Sun Tzu, says that in battle, there are only two forces at play – direct and indirect. Direct [...]

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