Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'blogs'

Get Outside the Social Media Echo Chamber

August 24th, 2010 · No Comments · Social Media

If you spend much time on social media, you know how easy it is to connect and share with people you identify with.
It has unmistakably revolutionised how we interact and ultimately build relationships with each other.
One of the most significant changes is that we now have the ability to filter the content we are exposed [...]

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How digital channels have changed the value of news

July 4th, 2010 · 2 Comments · Digital Strategy

The different ways in which we access media has changed the relative importance that we place on different types of news. The news that we find through traditional delivery mechanisms is no longer as relevant as the news that we actively seek out or that finds us on social media.
Traditional media is losing relevance
In the [...]

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Seth Godin is an app!

January 4th, 2010 · 1 Comment · Uncategorized

Seth Godin’s blog is an essential part of my daily routine. It provides me with the inspiration and fuel to help me creatively tackle the business and marketing problems I encounter every day in my work.
Because Seth is such a prolific writer and I want to be able to access his content as it becomes [...]

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