A little while ago, I had the pleasure of having breakfast with the amazing Gary Vaynerchuk. Sitting in the Shangri-La Hotel restaurant, overlooking Sydney Harbour we discussed the future of social media and why it’s now all about the customer service.
The first thing that struck me about Gary was that he is exactly as I’d [...]
Entries Tagged as 'branding'
Breakfast with Gary Vaynerchuk
June 6th, 2010 · 3 Comments · Social Media
Tags:branding·Facebook·Gary Vaynerchuk·Social Media·trends·twitter·Wine Australia
Why AC/DC matter more now than ever before
March 9th, 2010 · No Comments · Marketing, Music
Even though Craig Wilson has already written the post I wish I’d written about AC/DC, I thought there was still room to add my 2c worth to the discussion.
It all began in 1990 at the age of 10 when I first discovered AC/DC while watching music videos on a Saturday morning. The video was ‘Thunderstruck‘ [...]
Tags:ac/dc·authenticity·black ice·branding·craig wilson·gfc·Music·thunderstruck
Intel Lunch Room
March 8th, 2010 · No Comments · Marketing
Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…
Tags:advertising·branding·Intel·positioning·super bowl·technology·TVC
A (Short) Tale of Two Twitter Squatters
February 24th, 2010 · 5 Comments · Social Media
Late 2009, AdAge guest columnist Michael Werch conducted a social media experiment where decided to impersonate a famous brand and see how long it would take for them to notice and what the resposne would be.
For two weeks, he posed as a Twitter representative of Heinz under the username @HJ_Heinz where he shared information about [...]
Tags:AdAge·Adelaide Crows·advocates·branding·community·cyber squatting·engagement·Heinz·Michael Werch·organic·privacy·Social Media·twitter·violations·viral·WOM
Sun Tzu and the forces of marketing
January 27th, 2010 · 2 Comments · Marketing
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
- Sun Tzu
The Chinese military general and author of The Art of War, Sun Tzu, says that in battle, there are only two forces at play – direct and indirect.
Direct forces, he says, [...]
Tags:Apple·branding·competition·differentiation·direct·Facebook·indirect·iPod·Marketing·niche markets·positioning·strategy·Sun Tzu·tactics·The Art of War·Theodore Levitt
History of Branding
October 21st, 2009 · No Comments · Marketing
Silvia Azmitia introduced me to this video about the history of branding. It’s a cute, clear look at how the dissemination of brands has changed over the past 50 or so years.
Tags:branding·digital marketing·history·Silvia Azmitia·Social Media·Square Holes·traditional media·video
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC
Requiem for the Adelaide club scene circa 2006.
August 25th, 2009 · No Comments · Music
I originally wrote this article in 2006 for Tranzfusion (now threedworld.com.au) when the Adelaide club scene was going through considerable turmoil and was losing ground to a re-emerging rock scene. It managed to stir some controversy when it was first published, and since I now have a shiny new blog to call my own, I [...]
Be like Drama
August 22nd, 2009 · 1 Comment · Marketing
If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny [...]