Mal Chia – Southern Soapbox

Silvia Azmitia introduced me to this video about the history of branding. It’s a cute, clear look at how the dissemination of brands has changed over the past 50 or so years.

Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…

I originally wrote this article in 2006 for Tranzfusion (now threedworld.com.au) when the Adelaide club scene was going through considerable turmoil and was losing ground to a re-emerging rock scene. It managed to stir some controversy when it was first published, and since I now have a shiny new blog to call my own, I thought it might be worth transposing this over. Some things in the article have changed, but from my (now, admittedly outsider) perspective, much has remained the same…

Something is amiss in the dance music world.

While innovation and invention have been crucial to civilisation as we know it (without it, the combustion engine, microprocessors or house music would never have been conceived and you wouldnt be reading this column), the creativity and imagination that were once its foundations has been usurped by anathema.

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If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny Drama and order a Welch’s Grape Soda.