Tag: Christopher S. Penn

Stop Reading, Start Doing

Marketing, Social Media6 Comments

My buddy and fellow higher ed digital dude, Nick Leigh, recently shared with me his motto for 2012: “Stop Reading, Start Doing.”

Which is funny, because as new media practitioners we spend so much time researching and absorbing as much new information as possible because we know how quickly this space moves. One change to Facebook or Google’s algorithm can force you to rethink your entire strategy.

So we convince ourselves that we need to read every blog post that catches our eye and keep drinking¬† from the social media firehose, all in the name of ‘research’.

But the reality is that we don’t need to always be consuming content left, right and centre. The voracious near-obsessive consumption of content, while beneficial to a point, is asymptotic as the knowledge you gain becomes incrementally smaller and smaller and never ending as the landscape continues to evolve. This ultimately can have a paralysing effect as you wait for more information to validate your approach, often to the detriment of doing any meaningful work.

I am, by very definition, an infovore. While I’m fortunate that this also happens to be my passion, the very nature of my job means that I need to stay relatively current with my knowledge yet I no longer feel compelled to read, listen or watch everything. In fact, my Google Reader – which would always be cleared out at the end of the week – now routinely sits at 100+ unread blog posts. Instead, I focus on staying up-to-date on a few blogs by thought leaders that deliver me the most value on a consistent basis (think Mitch Joel, Avinash Kaushik, Christopher S. Penn), a single industry e-newsletter that curates the best posts from around the web, and when I have a spare moment, I trawl through a Twitter list of industry leaders for links and commentary. In a relatively short amount of time, I’m able to get a read on what’s happening and hopefully come across something valuable that I can put into action with the rest of time I have left.

Do you think there’s too much information out there? What tips do you have for managing your time and the flow of information?

 

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5 Marketing Podcasts to Get You Smarter in 2012

Digital Strategy, Marketing, Social Media3 Comments

As marketing and technology moves closer and closer, and branding and advertising can change literally overnight, the big challenge facing most marketers is how to stay relevant.

Podcasts are one of my favourite ways to keep track of everything that happens in the industry. The debates and contrasting points of view that often ensue help me learn and understand topics in more depth than simply reading an industry rag such as Mashable.

So without further adieu, here are my pick of podcasts you should be listening to if you’re serious about making smarter marketing decisions this year:

  1. The Beancast
    Hosted by the golden voiced Bob Knorpp, The Beancast is a weekly roundtable with some of the brightest marketing minds in North America discussing the latest trends and issues affecting marketers today. Every episode is around an hour long but the debate and discussion is worth it.
  2. Six Pixels of Separation
    Regular readers of this blog will know that I’m a huge fan of Mitch Joel and his blog Six Pixels of Separation, and his podcast of the same name is no exception. Geared toward senior marketers and executives, each week he interviews business and creative thought leaders such as Avinash Kaushik and Jonathan Salem Baskin giving unparalleled insight into a diverse range of topics.
    If you do subscribe, keep your ears out for the occasional Media Hacks episode with regular hackers Mitch, Chris Brogan, Julien Smith, Christopher S. Penn, C.C. Chapman and Hugh Mcguire.
  3. Marketing Over Coffee
    Hosted by John Wall and Christopher S. Penn this incredibly popular podcast is essential listening for anyone looking for actionable marketing advice. I’m yet to listen to an episode that hasn’t given me something useful to make me better at my job.
  4. Across the Sound
    I’m totally cheating here, but this deserves it’s own entry. Another SPOS spin-off in a “two for the price of one” kinda way, this is a monthly discussion/debate between Mitch Joel and Joseph Jaffe – two of the industry’s heaviest hitters – riffing on the business, cultural and social impact of digital and social media.
  5. Communication Junction
    ***Shameless plug alert***
    Now coming into our second year, this regular discussion between Sarah Thomas, Jason Neave and myself covers digital marketing, PR and social media in Australia and is the only Adelaide marketing podcast we know of.

So there you have it, head on over to iTunes or use your favourite podcast client and start upping your marketing IQ.

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