Slideshare is an great place to find inspiration. No matter your poison, someone is bound to have put up a presentation about it with lots of really talented people all over the world sharing their thoughts. Here are two recent favourites… Writing for the Web: The Right Strategy View more presentations from Shay Howe. Social [...]
Entries Tagged as 'copywriting'
Really simple test of home page effectiveness
November 10th, 2009 · No Comments · Digital Strategy
Not sure how well your home page is performing? There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is nonetheless a simple and effective way to assess if your website’s home page is hitting the mark. Call someone with [...]
Tags:copywriting·design·home page·Malcolm Auld·Marketing Week·surveys·websites