Not sure how well your home page is performing? There’s a really simple test that I picked up from Malcolm Auld during his presentation at Marketing Week. While primarily to do with copy, it is nonetheless a simple and effective way to assess if your website’s home page is hitting the mark. Call someone with [...]
Entries Tagged as 'design'
Really simple test of home page effectiveness
November 10th, 2009 · No Comments · Digital Strategy
Tags:copywriting·design·home page·Malcolm Auld·Marketing Week·surveys·websites
When the customer isn’t always right
August 7th, 2009 · No Comments · Uncategorized
In The Simpson’s second season episode “Oh Brother, Where Art Thou?”, Homer is given a job at Powell Motors by his half-brother Herb. With their cars losing ground to foreign competitors, Herb believes his company has lost sight of what their customer’s want and asks for Homer’s help to design a car that would appeal [...]