When it comes to hiring digital marketers, it’s a jungle out there.
Even with the number of digital marketing positions on the rise as businesses scramble to avoid being left behind, the growing pool of new digital talent and traditional marketers looking to reposition themselves means that competition in this space is fierce. The emergence of [...]
Entries Tagged as 'digital marketing'
Getting a job as a digital marketer
July 20th, 2010 · 6 Comments · Digital Strategy
Tags:Avinash Kaushik·career advice·contacts·CV·Damien Mair·digital marketing·Jason Neave·jobs·Linkedin·meetup·Michelle Prak·Mitch Joel·networking·Nic Hodges·Sarah Thomas·Social Media·twitter
8 Guiding Principles of Digital Strategy
November 18th, 2009 · 2 Comments · Digital Strategy
At the Digital Marketing and Media Summit 2009, EURO RSCG’s Paul Hutchins and Sony Australia’s Michelle Hall revealed the guiding principles they abided to when developing and implementing Sony’s “The Quantum Code” promotion.
Make new technology relevant
Apply the KISS principle
Plan, plan and then plan some more
Be prepared to adapt and update on the fly
It’s not just [...]
Tags:digital marketing·Digital Strategy·DMMS09·EURO RSCG·guiding principles·Sony
History of Branding
October 21st, 2009 · No Comments · Marketing
Silvia Azmitia introduced me to this video about the history of branding. It’s a cute, clear look at how the dissemination of brands has changed over the past 50 or so years.
Tags:branding·digital marketing·history·Silvia Azmitia·Social Media·Square Holes·traditional media·video