“Build it, and they will come” Or at least that was the early thinking around websites. But what history has shown us is that just because you’ve built a website doesn’t necessarily mean anyone is going to come or give a crap. Coke’s decision to abandon the tried-and-tested formula of building one-off campaign websites and [...]
Entries Tagged as 'Digital Strategy'
Flipping the script on campaign websites
January 14th, 2010 · 7 Comments · Digital Strategy, Social Media
Tags:Coke·Digital Strategy·engagement·Facebook·microsites·Social Media·websites·YouTube
8 Guiding Principles of Digital Strategy
November 18th, 2009 · 2 Comments · Digital Strategy
At the Digital Marketing and Media Summit 2009, EURO RSCG’s Paul Hutchins and Sony Australia’s Michelle Hall revealed the guiding principles they abided to when developing and implementing Sony’s “The Quantum Code” promotion. Make new technology relevant Apply the KISS principle Plan, plan and then plan some more Be prepared to adapt and update on [...]
Tags:digital marketing·Digital Strategy·DMMS09·EURO RSCG·guiding principles·Sony