Mal Chia – Southern Soapbox

Here are my slides from a presentation I did last week with Jason Dunstone at Square Holes. The presentation focussed on giving businesses an idea of the challenges they are likely already facing as we move from an analogue to a digital world as well as hopefully providing some inspiration to help them start doing digital better.

You’ve probably heard the old adage that everyone in an organisation from the mailroom to the boardroom is in some way or shape is a marketer, but what about sales? Is everyone also a salesperson, or in fact, do marketers also need to be salespeople?

As a marketer, I’ve always hated the generalisation that marketing equals sales – something I’ve experienced in many organisations I’ve worked at where Marketing, by default, is driven by Sales.

However, as a digital marketer in a city as stubbornly traditional as Adelaide, I’ve found that it has become really important for me to know how to sell, especially if I’m pitching an idea that isn’t just about a website. For most marketers, sales is a dirty word, but now more than ever it is important for them to know how to ‘sell’ if you’re going to get the job done.

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