Here are my slides from a presentation I did last week with Jason Dunstone at Square Holes. The presentation focussed on giving businesses an idea of the challenges they are likely already facing as we move from an analogue to a digital world as well as hopefully providing some inspiration to help them start doing [...]
Entries Tagged as 'Digital'
Why marketers need to sell
August 27th, 2009 · No Comments · Marketing
You’ve probably heard the old adage that everyone in an organisation from the mailroom to the boardroom is in some way or shape is a marketer, but what about sales? Is everyone also a salesperson, or in fact, do marketers also need to be salespeople?
As a marketer, I’ve always hated the generalisation that marketing equals [...]