Tag: Entourage

Listen to your fans, not your critics: another lesson from Heroes

Marketing7 Comments

Watching re-runs of first season episodes of Heroes, I was reminded of how much more engaging these earlier episodes are in comparison to the last two seasons.

As a kid who grew up immersed in comic book mythology, the arrival of Heroes was like a wet dream. Although by no means perfect, season one was an adrenaline rush that gave viewers a huge pay off with every episode and won the show a fiercely devoted fan base. Everyone I knew either loved it or knew someone who did and were itching to watch it for themselves – it had that sort of buzz.

Then it all started to go wrong.

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Be like Drama

Marketing1 Comment

If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny Drama and order a Welch’s Grape Soda.

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