If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media.
The most recent of these came in the Sunday Mail, where tweeting was compared to ‘mind-farting’ and social media is enabling a generation of rudeness and selfishness.
Clearly these [...]
Entries Tagged as 'Facebook'
The (Traditional) Media Delusion
June 20th, 2010 · 8 Comments · Digital Strategy, Social Media
Tags:Cluetrain·Facebook·journalism·socadl·Social Media·Sunday Mail·traditional media·twitter
Breakfast with Gary Vaynerchuk
June 6th, 2010 · 3 Comments · Social Media
A little while ago, I had the pleasure of having breakfast with the amazing Gary Vaynerchuk. Sitting in the Shangri-La Hotel restaurant, overlooking Sydney Harbour we discussed the future of social media and why it’s now all about the customer service.
The first thing that struck me about Gary was that he is exactly as I’d [...]
Tags:branding·Facebook·Gary Vaynerchuk·Social Media·trends·twitter·Wine Australia
A quick reminder of the true power of social media
April 24th, 2010 · 1 Comment · Social Media
As part of my work as a mentor for MEGA, I had the privilege recently to meet with Sandra Cook. Sandra runs a website called Journey Beyond Road Trauma, an online social network that brings together those affected by road trauma. Officially launched this past Easter, it has rapidly grown into a community of [...]
Tags:communications·community·Facebook·Journey Beyond Road Trauma·MEGA·Sandra Cook·Social Media·society·tribes
3 Digital Trends Every Marketer Needs To Know
March 16th, 2010 · 3 Comments · Digital Strategy
As I wind down my time at Square Holes, I thought it would be fitting to reflect on the digital trends I’ve observed over the past 18 months. While there have been dozens, these are the ones that have the biggest implications for marketers and communicators.
So without further adieu…
Mobile finally takes off. Seriously.
We’ve been saying [...]
Tags:citizen journalism·CNN·consumer behaviour·data prices·Facebook·iPad·Jon Klein·Marketing·mobile·news·Social Media·Square Holes·traditional media·trends·twitter
The State of the Internet
March 1st, 2010 · No Comments · Digital Strategy, Social Media
Lovely video infographic by Jess3 with some recent Internet stats that will give you some perspective on how epic the space we spend our lives working in truly is…
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Tags:Facebook·internet·JESS3·Social Media·stats·trends·twitter·Vimeo·websites
Sun Tzu and the forces of marketing
January 27th, 2010 · 2 Comments · Marketing
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”
- Sun Tzu
The Chinese military general and author of The Art of War, Sun Tzu, says that in battle, there are only two forces at play – direct and indirect.
Direct forces, he says, [...]
Tags:Apple·branding·competition·differentiation·direct·Facebook·indirect·iPod·Marketing·niche markets·positioning·strategy·Sun Tzu·tactics·The Art of War·Theodore Levitt
Flipping the script on campaign websites
January 14th, 2010 · 7 Comments · Digital Strategy, Social Media
“Build it, and they will come”
Or at least that was the early thinking around websites. But what history has shown us is that just because you’ve built a website doesn’t necessarily mean anyone is going to come or give a crap.
Coke’s decision to abandon the tried-and-tested formula of building one-off campaign websites and driving traffic [...]
Tags:Coke·Digital Strategy·engagement·Facebook·microsites·Social Media·websites·YouTube
Is Twitter now only for the hardcore?
August 12th, 2009 · 1 Comment · Social Media
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters of Twitter may be getting too high.
Where in the early days, or even 6 months ago, it was easy to connect and engage with people you respected and position yourself as a [...]
Tags:Facebook·Mitch Joel·twitter