Tag: Heroes

Listen to your fans, not your critics: another lesson from Heroes

Marketing7 Comments

Watching re-runs of first season episodes of Heroes, I was reminded of how much more engaging these earlier episodes are in comparison to the last two seasons.

As a kid who grew up immersed in comic book mythology, the arrival of Heroes was like a wet dream. Although by no means perfect, season one was an adrenaline rush that gave viewers a huge pay off with every episode and won the show a fiercely devoted fan base. Everyone I knew either loved it or knew someone who did and were itching to watch it for themselves – it had that sort of buzz.

Then it all started to go wrong.

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Sylar’s lessons

Digital Strategy0 Comments

Despite the last season of Heroes being uneven at best and overall pretty poor compared to previous efforts, these lessons from Sylar are still pretty bad ass:

1. Always have an objective.
2. Know your end game before you lift your hand.
3. Keep a clear head — emotions make you sloppy.
4. Understand your motivation — always know what you want.

Even if you can’t fly, teleport, stop time, etc, etc, I reckon there’s something in this for anyone working in marketing. In short, know why you’re doing it before you do it and always put strategy before creative!

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