Mal Chia – Southern Soapbox

Seth Godin’s blog is an essential part of my daily routine. It provides me with the inspiration and fuel to help me creatively tackle the business and marketing problems I encounter every day in my work.

Because Seth is such a prolific writer and I want to be able to access his content as it becomes available. So I subscribe to his email alerts and the RSS feed.

I also paraphrase Seth a lot. However, since my memory isn’t what it used to be I sometimes get bits wrong.

Fortunately, he’s got a free new iphone app for his blog that means I can accurately quote him instead of relying on my porous memory.

Here are my slides from a presentation I did last week with Jason Dunstone at Square Holes. The presentation focussed on giving businesses an idea of the challenges they are likely already facing as we move from an analogue to a digital world as well as hopefully providing some inspiration to help them start doing digital better.