Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…
Entries Tagged as 'Intel'
Intel Lunch Room
March 8th, 2010 · No Comments · Marketing
Tags:advertising·branding·Intel·positioning·super bowl·technology·TVC
Launching the iPad: A Marketing Perspective
January 31st, 2010 · 8 Comments · Digital Strategy, Social Media
With the interwebs (especially Twitter) all aflutter over the launch of the Apple’s latest technological marvel, the iPad, I thought it would be timely to post my reactions. However, instead of passing judgment on a device that I am yet to get my hands on (hint, hint Apple reps), I thought it would be fun to [...]
Tags:Apple·iMac·Intel·iPad·iphone·itunes·marketing strategy·Social Media·Steve Jobs·twitter·WOM
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC