Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'Michelle Prak'

Getting a job as a digital marketer

July 20th, 2010 · 6 Comments · Digital Strategy

When it comes to hiring digital marketers, it’s a jungle out there. Even with the number of digital marketing positions on the rise as businesses scramble to avoid being left behind, the growing pool of new digital talent and traditional marketers looking to reposition themselves means that competition in this space is fierce. The emergence [...]

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Who Owns Social Media?

March 23rd, 2010 · 8 Comments · Digital Strategy, Social Media

Last week, Michelle Prak asked on her blog where social media sits in an organisation. As social media becomes a mainstream activity, the question must be who within an organisation is ultimately responsible for it? “Social media and PR work well together” Michelle argues that since social media is about conversations, PR professionals are best [...]

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Screentime

February 19th, 2010 · 1 Comment · Parenthood

A self-professed marketing and technology junkie, there’s few things I love more than the interweb. However, one of the hardest things about becoming a parent has been finding the time to indulge my various interests and habits. Luckily my good friend Michelle Prak (@Prakky) had an awesome suggestion on her blog that we’ve since incorporated [...]

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