When the Old Spice videos started showing up on social media a couple of weeks ago, I was amongst those who promptly declared it “the best social media campaign ever.” Now that the dust has settled, I thought it was time to revisit my original assertion (I was wrong) and see what impact, if any, [...]
Entries Tagged as 'Mitch Joel'
Is Old Spice the best social media campaign ever?
August 3rd, 2010 · 2 Comments · Digital Strategy, Social Media
Tags:advertising·Cisco Guy·Isaiah Mustafa·Jessie Morris·Joseph Jaffe·Mitch Joel·Old Spice·Oli Young·Read Write Web·ROI·Sarah Thomas·Social Media·traditional media·twitter·Weider + Kennedy·YouTube
Getting a job as a digital marketer
July 20th, 2010 · 6 Comments · Digital Strategy
When it comes to hiring digital marketers, it’s a jungle out there. Even with the number of digital marketing positions on the rise as businesses scramble to avoid being left behind, the growing pool of new digital talent and traditional marketers looking to reposition themselves means that competition in this space is fierce. The emergence [...]
Tags:Avinash Kaushik·career advice·contacts·CV·Damien Mair·digital marketing·Jason Neave·jobs·Linkedin·meetup·Michelle Prak·Mitch Joel·networking·Nic Hodges·Sarah Thomas·Social Media·twitter
Holiday Reading List 2009
December 21st, 2009 · 6 Comments · Uncategorized
Amidst the chaos leading up to the holiday break, I thought I’d sneak in this quick post. Aside from spending time with family and friends (not to mention spoiling my son rotten), one thing I’m really looking forward to these holidays is settling in for some R&R to rejuvenate, consolidate and build on my thinking [...]
Tags:Avinash Kaushik·books·Chris Brogan·Cluetrain·Erik Qualman·Gary Vaynercuk·holidays·Julien Smith·Malcolm Gladwell·Mitch Joel·Pamela Slim·reading·Seth Godin
Is Twitter now only for the hardcore?
August 12th, 2009 · 1 Comment · Social Media
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters of Twitter may be getting too high. Where in the early days, or even 6 months ago, it was easy to connect and engage with people you respected and position yourself as [...]
Tags:Facebook·Mitch Joel·twitter