The different ways in which we access media has changed the relative importance that we place on different types of news. The news that we find through traditional delivery mechanisms is no longer as relevant as the news that we actively seek out or that finds us on social media.
Traditional media is losing relevance
In the [...]
Entries Tagged as 'news'
How digital channels have changed the value of news
July 4th, 2010 · 2 Comments · Digital Strategy
Tags:blogs·NBA·news·print·publishing·radio·rss·Social Media·technology·traditional media·TV
3 Digital Trends Every Marketer Needs To Know
March 16th, 2010 · 3 Comments · Digital Strategy
As I wind down my time at Square Holes, I thought it would be fitting to reflect on the digital trends I’ve observed over the past 18 months. While there have been dozens, these are the ones that have the biggest implications for marketers and communicators.
So without further adieu…
Mobile finally takes off. Seriously.
We’ve been saying [...]
Tags:citizen journalism·CNN·consumer behaviour·data prices·Facebook·iPad·Jon Klein·Marketing·mobile·news·Social Media·Square Holes·traditional media·trends·twitter