Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…
Entries Tagged as 'positioning'
Intel Lunch Room
March 8th, 2010 · No Comments · Marketing
Tags:advertising·branding·Intel·positioning·super bowl·technology·TVC
Sun Tzu and the forces of marketing
January 27th, 2010 · 2 Comments · Marketing
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu The Chinese military general and author of The Art of War, Sun Tzu, says that in battle, there are only two forces at play – direct and indirect. Direct [...]
Tags:Apple·branding·competition·differentiation·direct·Facebook·indirect·iPod·Marketing·niche markets·positioning·strategy·Sun Tzu·tactics·The Art of War·Theodore Levitt
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC