Mal Chia – Southern Soapbox

Recently, I presented a webinar to a small group of alumni from the Executive Education unit at the Uni. It is a high level look at how social media has changed the communications landscape and some of the ways business can leverage it to build stronger relationships with their customers. It is a precursor to an intensive social media workshop I am facilitating in December.

Slideshare is an great place to find inspiration. No matter your poison, someone is bound to have put up a presentation about it with lots of really talented people all over the world sharing their thoughts.

Here are two recent favourites…

McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the next Whopper Sacrifice Campaign or Ikea Facebook Campaign.

The presentation is by Heather Oldani, U.S. Communications Director at McDonald’s and is a great social media strategy pres to pickup a few interesting points from. Enjoy!

(via digitalbuzzblog)

Here are my slides from a presentation I did last week with Jason Dunstone at Square Holes. The presentation focussed on giving businesses an idea of the challenges they are likely already facing as we move from an analogue to a digital world as well as hopefully providing some inspiration to help them start doing digital better.